Monday, Nov. 1 – Friday, Nov. 5, 2010
Las Vegas, Nevada

It's a new day in the tire industry.

You told us you wanted an event that would be all about the tire industry. You told us that this event should include every sector of the tire industry. You told us you wanted a voice in what happens at the SEMA Show.

You have spoken, and we listened. You recommended, and we responded. SEMA and TIA are working closer than ever to bring you the kind of tire event you want in a city like no other.

The result is the new Global Tire Expo — Powered by TIA.

It's a tire industry-focused part of the SEMA Show that is open to all sectors of the tire industry - from automotive, to commercial, to retreading, to recycling, and more. It will be set apart from the rest of the happenings with its own branding, entrance units, and color scheme. Tire manufacturers’ booths will receive a greater level of prominence, and we're working with them on a one-on-one basis to assist them with every aspect of exhibiting at the show. 

Expanded Educational Sessions

TIA is the world leader in tire service training. So, we've created an expanded educational session track: TPMS at 10, Tires at 2, and Management at 4. Each day, you will be able to attend sessions that don't just cover the same, old topics you've heard dozens of times before, given by people who either don't really know the subject or who are out of touch. These are sessions you'll want to attend, given by the top experts in the world. 

You're Not Just an Exhibitor . . . You're a Partner

When you make the decision to exhibit at the Global Tire Expo, you'll know that you are more than just an exhibitor . . . you're a partner. That's because SEMA has agreed to place a TIA representative on the SEMA Show Committee. We have also been invited to join SEMA’s Tire & Wheel Council. Thus, you can rest assured that your feedback will receive the attention it deserves, and it will help us make the Expo THE tire industry event of the year.

A Cost-Effective Way to Reach Your Customers

SEMA will work with you to find new, innovative ways you can reduce the cost of exhibiting at the Global Tire Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their show plans, which could help you save up to 20% on the total cost of exhibition.

According to SEMA's research, tires are in the top three product interests for attendees. The SEMA Show is also a huge draw for buyers from around the world. These are customers you can't afford to miss.

You also have an unbelievably wide selection of hotel accommodations – everything from properties that keep it simple and cost-effective and start at $39 a night to five-star establishments that are on par with some of the best properties in the world.

Look into exhibiting at the Global Tire Expo. See how we can work with you to make exhibiting a cost-effective — and successful — endeavor.

TIA's Special Events

If you've been to our special events in Las Vegas, you know that the word "special" does not seem to be enough to describe them. They're where everyone in the tire industry comes to socialize, network, and pay tribute to the giants of the tire industry. These events include:

Wine & Cheese Social, Paris Hotel, Monday, November 1, 5:00 – 6:00 p.m.: Enjoy sumptuous cheeses and fine wine at this delightful event. Open to all Show attendees.

Tire Industry Honors, Paris Hotel, Monday, November 1, 6:00 – 7:30 p.m.: If you were at last year’s inaugural Tire Industry Honors, you know how moving and memorable it was. This year promises to be just as compelling. Please join us as we honor the 2010 inductees into the Tire Industry Hall of Fame and celebrate the passing of the TIA Presidency from Wayne Croswell to Mike Berra.

In addition, Tire Business, Tire Review and Modern Tire Dealer will return to participate in this event. Tire Business will be presenting their “Tire Dealer Humanitarian Award, Tire Review will be presenting their “Top Shop” award, and Modern Tire Dealer will be honoring the outgoing TIA President. Admission is complimentary; however, an RSVP is required. To respond, click here, or call 800.876.8372, ext. 104. 

Welcome Reception – Les Artistes Steakhouse, Paris Hotel, Monday, November 1, 7:30 – 9:30 p.m.: This is the tire industry networking event of the week! Boasting an opulent, multi-level setting and a gourmet menu, Les Artistes Steakhouse gives you the opportunity to enjoy a fabulous meal in one of the most beautiful dining rooms in Las Vegas. If you want to network, meet old acquaintances, and connect with important business contacts while enjoying first-rate food, drinks, and entertainment, then this is THE “must-attend” event of the week! Tickets: $50/person. To order, click here, or call 800.876.8372, ext. 104.

Registration Information

Registration for the SEMA Show/Global Tire Expo, as well as TIA's special events is open. Please click on the link above to register.

TIA's Host Hotel - Paris Hotel

TIA is pleased to announce that our host hotel is Paris Hotel. Experience everything you love about Paris, right in the heart of Vegas. It's all the passion, excitement, and ambiance of Europe's most romantic city, in the entertainment capital of the world. Classic style, fine craftsmanship, and authentic details all combine to create Paris Las Vegas' unique ambiance. Their elegant hotel tower has spacious guestrooms and suites. Sumptuous fabrics, custom European furniture, and marble bathrooms make each room a sophisticated private retreat.

SPECIAL TIA RATE:

In order to be more sensitive to our members’ finances in this current economy, TIA has secured a special hotel room rate for TIA members wishing to attend the Global Tire Expo/SEMA. The weekday room rate is $125/night (Sunday – Thursday); the weekend rate is $160/night (Friday & Saturday). Hotel rooms are limited; to reserve a room, click here, or call 800.967.8852.

Schedule of Events

A tentative schedule of events is now available. Please click on the link above to access it.

Global Tire Expo Sponsorships Available

If your company is interested in sponsoring one of TIA's special events, please contact Megan Walsh at 800-876-8372, ext. 112, or via e-mail at mwalsh@tireindustry.org. Hurry — Event sponsorships are on a first-come, first-served basis.

TIA Thanks its Global Tire Expo - Powered by TIA Sponsors: